Simple, transparent pricing
Start free. Upgrade when you need more research power.
What you unlock with a paid plan
Free gets you core consumer research. Starter adds testing tools. Pro unlocks strategic research and product discovery.
Core consumer research
50-person AI panel with purchase intent, WTP, feature ranking, Go/No-Go verdict, and demographic breakdown.
- 3 research runs per month
- Shareable reports and PDF export
Test every angle
Three testing tools to compare concepts, find the right name, and optimize your price point.
- A/B concept testing
- Name testing (rank 3-5 options)
- Pricing optimizer with demand curve
- 30 research runs per month
Strategic research
Product discovery, audience testing, and competitive analysis for teams building seriously.
- Product Discovery (AI concept generation)
- Audience finder across 5 segments
- Competitive teardown with radar chart
- Ad/creative testing
- Logo testing
- 100 research runs per month
Compare features
Everything you get with each plan, at a glance.
| Free | Starter | Pro | Team | |
|---|---|---|---|---|
| Consumer Research | ||||
| Research runs per month | 3 | 30 | 100 | 500 |
| Simulated panellists per run | 50 | 50 | 50 | 50 |
| Purchase intent scoring | ||||
| WTP range estimation | ||||
| Feature importance ranking | ||||
| Consumer concerns and positives | ||||
| Consumer verbatims | ||||
| Go/No-Go scorecard | ||||
| Demographic segment breakdown | ||||
| Starter Testing Tools | ||||
| A/B concept testing | ||||
| Name testing (rank 3-5 options) | ||||
| Pricing optimizer (demand curve) | ||||
| Pro Tools | ||||
| Ad/creative testing | ||||
| Logo testing | ||||
| Product Discovery | ||||
| Discovery rounds per month | 50 | 200 | ||
| AI concept generation | ||||
| Iterative refinement rounds | ||||
| Audience finder (5 segments) | ||||
| Competitive teardown (radar chart) | ||||
| Brand auto-fill (URL + search) | ||||
| Insights and Delivery | ||||
| Shareable report links | ||||
| PDF export | ||||
| Email report delivery | ||||
| Performance tracking over time | ||||
| Slack notifications | ||||
| Team seats | 1 | 1 | 1 | 5 |
| Shared research library | ||||
Your complete research toolkit
Every tool you need to validate products, pricing, names, audiences, and competitive positioning.
Consumer Research
FreeTest any product concept with a 50-person AI panel. Get purchase intent, WTP, feature importance, concerns, and a Go/No-Go verdict.
A/B Concept Testing
StarterTest two product concepts head-to-head against the same panel. Clear winner with side-by-side metrics.
Name Testing
StarterTest 3-5 product name options for the same concept. Ranked by consumer appeal with first impressions.
Pricing Optimizer
StarterTest 5 price points and see the demand curve. Find the revenue-maximizing price with a visual chart.
Ad / Creative Testing
ProTest ad creatives with a 50-person panel. Get attention, clarity, persuasion, brand fit, and click likelihood scores.
Logo Testing
ProTest 1-5 logo designs with a 30-person panel. Get first impression, memorability, brand fit, distinctiveness, and trust scores.
Product Discovery
ProEnter your brand and audience. AI generates product concepts and tests them with consumers. Keep iterating until you find a winner.
Audience Finder
ProTest your product across 5 audience segments. Find which demographic has the highest purchase intent.
Competitive Teardown
ProCompare your product vs a competitor with a radar chart across 5 dimensions. See exactly where you win and lose.
Segment Breakdown
FreeSee research results broken down by age, gender, and income. Automatically included in every research run.
Slack Integration
Starter+Connect a Slack webhook and get research summaries posted to your channel automatically.
Questions? support@hypetest.ai