Consumer research in
minutes, not months.
Simulate a panel of AI consumer personas for any product or idea. Get willingness-to-pay estimates, feature priorities, and purchase intent. Powered by AI, grounded in academic methodology.
Independent research found R² = 0.89 between LLM and real panels
In an independent study, Brand, Israeli & Ngwe (Harvard Business School Working Paper 23-062, 2025) found that LLM-simulated conjoint surveys produced WTP estimates closely matching real Prolific panels (n=300) across CPG categories. HypeTest's methodology is inspired by their findings. HypeTest is not affiliated with or endorsed by Harvard Business School or the paper's authors.
We use a simplified conjoint-style approach inspired by choice-based methods used in professional market research, at a fraction of the cost and time. Results are strongest in categories with rich consumer data.
- Freevs $20-50k for a traditional panel
- 2 minutesvs 4-6 weeks turnaround
- 50+ panellistssimulated with demographic diversity
LLM-estimated vs actual consumer WTP
Illustrative chart inspired by findings in Brand, Israeli & Ngwe (2025), HBS Working Paper 23-062. Not a representation of HypeTest validation data.
Choice-based conjoint analysis is an industry-standard methodology in professional market research. HypeTest uses a simplified, LLM-powered version of this approach. HypeTest is not affiliated with or endorsed by any research firm.
Used by founders of
How HypeTest works
Three steps to insights that used to cost $20-50k and take weeks.
Describe your product
Tell us about your product, feature, or idea. Free-text is fine. We'll extract what we need.
We simulate your consumers
A diverse panel of 50+ consumer personas runs through structured survey methodology.
Get your research report
Purchase intent, willingness-to-pay, feature importance, and consumer concerns, all in under 2 minutes.
Don't have a product yet?
Use Product Discovery to find what your audience actually wants.
Why HypeTest
Real accuracy, not AI guesswork
Built on peer-reviewed methodology that achieved R² = 0.89 correlation with real consumer panels. This isn't a chatbot opinion. It's structured research.
Save months and thousands
Traditional consumer panels cost $20-50k and take 4-6 weeks. HypeTest gives you comparable directional insights in under 2 minutes, completely free.
Know before you launch
Test product ideas, pricing, and positioning before spending a penny on production. Find out what consumers actually want, not what you hope they want.
What's in a HypeTest report
Not another AI opinion. Structured research methodology with aggregated results.
Purchase Intent Score
What percentage of consumers would actually buy your product, on a validated 5-point scale.
Willingness-to-Pay Range
Data-derived price estimates from conjoint-style choice tasks, not guesses.
Feature Importance
Which attributes drive purchase decisions, ranked by preference.
Consumer Concerns
Top objections and hesitations. The things you need to address.
Consumer Verbatims
Open-ended responses from diverse consumer profiles.
Methodology Disclosure
Full transparency on panel composition and confidence level.
See how it compares
How do HypeTest results compare to publicly available industry data? Here's an illustrative example using the energy drink category.
Energy Drink Category Example
This illustrative example shows how HypeTest results compare directionally to publicly available industry data for a well-known energy drink. All figures are approximate estimates, not exact data.
This is not a validation study. Traditional panel figures are estimated from public industry reports, not sourced directly from any specific brand or research firm. HypeTest results are simulated. No brand endorses or is affiliated with this comparison.
Purchase Intent
64%
~1,000 surveyed consumers
61%
50 simulated consumers
Willingness to Pay
$2.89
avg per can
$2.75
avg per can
Feature Importance
Clean ingredients
No jitters or crash
Zero sugar / low cal
Brand trust / positioning
Top Consumer Concerns
- •High caffeine content concerns
- •Price premium over category average
- •Taste preference varies widely
- •Caffeine sensitivity and overstimulation
- •Price gap vs. mainstream competitors
- •Skepticism about health positioning
Directional Alignment
~92%
3%
Intent gap
$0.14
WTP difference
4/4
Features matched
3/3
Concerns aligned
$20-50k
4-6 weeks, ~1,000 respondents
Free
2 minutes, 50 respondents
Traditional panel figures are approximate estimates based on publicly available industry reports and are not sourced from or endorsed by any specific research firm or brand. HypeTest results are AI-simulated and illustrative of typical output for this product category. This is not a controlled validation study. All brand names are trademarks of their respective owners and are used here for illustrative purposes only.
68%
Purchase Intent
$36
Estimated WTP
GO
Verdict
“Zero sugar and zero calories with actual nootropics is exactly what I want for work focus. The 30-serving tub makes it cheaper per serving than buying Celsius cans every day.”
28yo female, $65k income
Why this works
HypeTest is built on peer-reviewed research showing that LLM-simulated consumer panels produce willingness-to-pay estimates comparable to real human panels.
Read the full methodologyAcademic Foundation
Built on findings from Brand, Israeli & Ngwe (Harvard Business School Working Paper 23-062, 2025), an independent study that found LLM-simulated conjoint surveys closely match real consumer panel WTP estimates in CPG categories (R² = 0.89, n=300).
Real Methodology
Each product is tested through a simulated panel of 50+ consumer personas, each with realistic demographics and category experience. Instead of asking “how much would you pay?” (which produces unreliable answers even with real humans), we use forced-choice tasks at different price points.
Honest Limitations
Best validated for CPG, food & beverage, and household products. Less proven for luxury, B2B, or truly novel categories. We publish confidence levels by category so you know exactly what you're getting.
Already have research data?
Run HypeTest on the same product and compare results. It's the fastest way to build confidence in the methodology.
Run a validation testYour complete research toolkit
Seven specialized tools for every stage of product development.
Consumer Research
Free50-person AI panel with purchase intent, WTP, feature ranking, concerns, and a Go/No-Go verdict.
A/B Concept Testing
StarterTest two product concepts head-to-head against the same panel. Clear winner with side-by-side metrics.
Name Testing
StarterTest 3-5 product name options. Ranked by consumer appeal with first impressions.
Pricing Optimizer
StarterTest 5 price points and see the demand curve. Find the revenue-maximizing price for your product.
Product Discovery
ProAI generates product concepts for your brand and tests them. Keep iterating until you find a winner.
Audience Finder
ProTest your product across 5 audience segments. Find which demographic has the highest intent.
Competitive Teardown
ProCompare your product vs a competitor with a radar chart across 5 dimensions.
Plans for every stage
Start free with 3 research runs per month. Upgrade for testing tools, product discovery, and higher limits.
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