Rekt Energy— Logo Test
30 respondents3 logos tested with simulated consumer panel
Bold Angular ranks #1 with 74% overall score
Based on first impression, memorability, brand fit, distinctiveness, and trust
The word 'REKT' in a heavy, angular sans-serif typeface. Electric yellow text on black background. The 'E' is replaced with a stylized lightning bolt.
Colors: Black, electric yellow | Style: bold, edgy, gaming
First Impression
76%
Memorability
82%
Brand Fit
78%
Distinctiveness
74%
Trust
62%
Would Engage
One-Word Reactions
Industry Associations
- •Energy drinks(12)
- •Gaming(9)
- •Esports(5)
A cartoon skull wearing sunglasses and headphones, with 'REKT' written below in graffiti-style font. Neon green and purple color scheme.
Colors: Neon green, purple, black | Style: playful, streetwear, youth
First Impression
68%
Memorability
86%
Brand Fit
70%
Distinctiveness
80%
Trust
44%
Would Engage
One-Word Reactions
Industry Associations
- •Gaming(14)
- •Streetwear(7)
- •Energy drinks(5)
Lowercase 'rekt' in a clean geometric sans-serif. All black on white. Small green dot above the 'i' (if there was one). Very Apple-like minimal.
Colors: Black, white, green accent | Style: minimal, clean, premium
First Impression
72%
Memorability
58%
Brand Fit
54%
Distinctiveness
48%
Trust
78%
Would Engage
One-Word Reactions
Industry Associations
- •Tech(11)
- •Finance(8)
- •SaaS(6)
First Impression
Memorability
Brand Fit
Distinctiveness
Trust