Rekt
Health & HouseholdGamers, athletes, and professionals who want clean energy and focus
Top Opportunity
Rekt Recovery Collagen
71% purchase intent
Highest WTP
Rekt Recovery Collagen
$35 estimated WTP
Concepts Tested
8 concepts
50 panellists each
Ranked Product Concepts
Rekt Recovery Collagen
Post-workout collagen peptide powder with added electrolytes and tart cherry extract for joint and muscle recovery. Unflavored, mixes into any beverage.
Recovery is underserved in the Rekt lineup and collagen is trending among fitness-focused consumers who already buy the Energy + Focus Powder.
Rekt Hydration Sticks
Electrolyte hydration powder sticks with sodium, potassium, magnesium, and a hint of natural flavor. Zero sugar, designed for daily use during gaming sessions and workouts.
Hydration sticks are a fast-growing category and complement the Energy + Focus Powder for all-day use.
Rekt Focus Gummies
Gummy-format energy supplement with 150mg natural caffeine, B-vitamins, and L-theanine for calm focus. 3 gummies per serving, no water needed.
Gummies offer a no-water alternative to the powder format and attract convenience-driven buyers who want energy on the go.
Rekt Sleep Formula
Nighttime recovery powder with magnesium glycinate, L-theanine, and ashwagandha. Designed to pair with the Energy + Focus Powder as a morning/night stack.
Sleep products complement the energy lineup and increase customer lifetime value through daily stacking routines.
Rekt Protein Coffee
Protein-enhanced coffee powder with 20g protein, 150mg caffeine, and MCT oil. Replaces morning coffee and protein shake in one scoop.
Protein coffee combines two daily habits into one product and appeals to the fitness-focused segment of Rekt buyers.
Rekt Pre-Workout
High-stim pre-workout powder with 300mg caffeine, beta-alanine, and citrulline malate. Intense formula for serious training sessions.
Pre-workout is a natural extension of the energy brand and appeals to the gym-goer segment that already trusts Rekt for clean ingredients.
Rekt Electrolyte Tabs
Effervescent electrolyte tablets that dissolve in water. Portable tube format with 10 tablets per tube. Light citrus flavor.
Tablets offer an ultra-portable alternative to powder sticks and appeal to athletes and travelers.
Rekt Vitamin D3+K2
Daily vitamin D3 and K2 supplement in softgel format. 5000 IU D3 with 100mcg K2-MK7 for bone and immune health.
D3+K2 is a high-demand daily supplement that builds recurring revenue and expands Rekt beyond energy into general wellness.