Rekt Energy + Focus Powder
150 total panelistsAudience segment comparison across 5 segments
Best Audience Segment
Male gamers 18-25
74% purchase intent ยท WTP $28
Male gamers 18-25
Best74%
purchase intent
Avg WTP
$28
Top Positive
L-Theanine + caffeine combo appeals to competitive gamers who need sustained focus
Top Concern
Skepticism about nootropic claims without visible proof from a newer brand
Male fitness enthusiasts 25-35
71%
purchase intent
Avg WTP
$32
Top Positive
Zero sugar and zero calories fit clean supplement stack alongside protein and creatine
Top Concern
Already loyal to established brands like Ghost Energy and Celsius
Female professionals 28-40
62%
purchase intent
Avg WTP
$30
Top Positive
Clean energy without the crash is perfect for long work days
Top Concern
Brand name Rekt feels too aggressive and male-oriented
College students 18-22
58%
purchase intent
Avg WTP
$22
Top Positive
$1/serving is cheaper than buying canned energy drinks daily
Top Concern
Price sensitivity at $30/tub limits trial for budget-conscious students
Adults 45-60
34%
purchase intent
Avg WTP
$25
Top Positive
Interest in cognitive health benefits from nootropic blend
Top Concern
Brand name Rekt feels too youth-oriented and intimidating