Sample report
Rekt Energy— Ad Test
50 respondentsA/B creative test with simulated consumer panel
Clean Energy. No Crash. wins
4pt margin on overall score (attention + clarity + persuasion + brand fit)
Creative A: Clean Energy. No Crash.
Winner200mg natural caffeine. L-Theanine for smooth focus. Zero sugar. Zero crash. Rekt Energy + Focus Powder. Game harder, work sharper, train longer.
Attention
72%
Clarity
78%
Persuasion
65%
Brand Fit
70%
Click Likelihood
42% Yes
28% Maybe
30% No
Emotional Responses
intrigued12curious9energised7interested6skeptical5
Strengths
- +Clear, specific claims about caffeine and L-Theanine build credibility
- +Zero sugar/zero crash message appeals to health-conscious consumers
- +Multiple use cases (gaming, work, training) broadens audience
- +Straightforward and easy to understand at a glance
- +Natural caffeine positioning differentiates from competitors
Weaknesses
- -Functional messaging may feel clinical rather than exciting
- -No emotional hook to build brand connection
- -Could be any supplement brand without stronger identity
Key Takeaways
- “This is a clean energy product that promises focus without the crash”
- “A caffeine supplement with nootropics for productivity”
- “An alternative to sugary energy drinks for active people”
Creative B: Your Brain Called. It Wants Better Fuel.
Stop poisoning your focus with sugar-loaded energy drinks. Rekt Energy + Focus: nootropics, natural caffeine, zero junk. Your brain deserves better.
Attention
68%
Clarity
62%
Persuasion
70%
Brand Fit
64%
Click Likelihood
38% Yes
25% Maybe
37% No
Emotional Responses
provoked11curious8skeptical7amused5defensive4
Strengths
- +Strong emotional hook grabs attention immediately
- +Provocative tone creates memorable brand voice
- +Clearly positions against sugar-loaded competitors
- +Appeals to intelligence and self-improvement
Weaknesses
- -Confrontational tone may alienate some consumers
- -Shaming language could feel preachy or judgemental
- -Less specific about what the product actually contains
- -May not work well for consumers who already drink energy drinks
Key Takeaways
- “This brand is telling me my current energy drink is bad for me”
- “A healthier energy option that is trying to shame competitors”
- “A bold brand that thinks it is smarter than the alternatives”
Head-to-Head Comparison
Attention
Clean Energy. No Crash.
72%
Your Brain Called. It Wants Better Fuel.
68%
Clarity
Clean Energy. No Crash.
78%
Your Brain Called. It Wants Better Fuel.
62%
Persuasion
Clean Energy. No Crash.
65%
Your Brain Called. It Wants Better Fuel.
70%
Brand Fit
Clean Energy. No Crash.
70%
Your Brain Called. It Wants Better Fuel.
64%