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Sample report

Rekt Energy + Focus Powder vs Rekt Focus Gummies

50 respondents

A/B concept test with shared consumer panel

Rekt Energy + Focus Powder wins

68% vs 59% purchase intent (9pt margin)

Concept A: Rekt Energy + Focus Powder
Winner

Purchase Intent

68%

Estimated WTP

$30

range: $25 - $35

Top Feature

L-Theanine for smooth energy without jitters

Top Concern

Newer brand with less proven track record than established competitors

Top Positive

L-Theanine pairing delivers clean energy without the crash

Concept B: Rekt Focus Gummies

Purchase Intent

59%

Estimated WTP

$30

range: $25 - $35

Top Feature

No water needed, grab-and-go convenience

Top Concern

Sugar content in gummy format contradicts clean-label positioning

Top Positive

Gummy format is more convenient than mixing powder

Head-to-Head Comparison

Purchase Intent

Rekt Energy + Focus Powder
68%
Rekt Focus Gummies
59%

Estimated WTP

Rekt Energy + Focus Powder
$30
Rekt Focus Gummies
$30
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